JoneKiri’s Previous Work

ShaqFu Radio x Jack in the Box

What better juxtaposition is there than the large hand of the great Shaq aka DJ Diesel with Jack in the Box’s signature Tiny Tacos? And so it came to life! JoneKiri worked with Shaq and his radio brand, ShaqFu Radio, to launch a lottery across multiple channels and at in-store locations of Jack in the Box for a lucky winner to receive VIP tickets at a DJ Diesel show that came with a meet-and-greet with Shaq. Shaq created a variety of content across radio, social, and experiential that included a humorous video of how many Tiny Tacos can fit in Shaq’s hand to help promote the basis and virality of the competition: How many Tiny Tacos can you hold in your hand?